Thinking of ways to connect with the community and become more relevant.  The "Bike to Work Week" project is good and I think very worthwhile.  The thing I don't like is that it has the word "Week" in it.  I would prefer to see something more ongoing and a stronger identification with the "Sustainable Dubuque" effort.  If we could make it a more prominent goal to help reduce fossil fuel usage as well as promoting healthy lifestyles, it might make more of an impact.

A possible slogan could be something like "Increasing Energy Conservation One Car Trip at a Time".  A general goal for those who have walking and biking access would be to eliminate 1 out of every 10 car trips (10%).  In my own case, now that I have some trail and hard shoulder biking accomodations, I can bike to work fairly easily.  My goal is to attain at least a 1 in 10 reduction, which would be biking to work once every 2 weeks.  I'm hoping to achieve more than that in the nice weather, knowing I will not do that in the winter.

As trail and shared access miles increase, more people could become participants.  With the emphasis on conservation, that should resonate with government agencies.  With the projected gas prices ($5/gal.?) it should be more attractive to a larger percent of the public also.